This is something I believe small businesses can and should be looking to, which come from the experience of several companies who’ve found success on the site:
1. Focus on something fun, something that people will want to share with friends.
2. Clearly demonstrate the product you’re marketing.
3. Make sure the video is real; no tricks, no “smoke and mirrors.”
4. Encourage viewer participation and support, i.e. — “make your own video like ours.”
5. Take advantage of YouTube tags; use adjectives to target people searching based on mood; and match your title and description to the tags.
6. Experiment!
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