GOOGLE ADWORDS MARKETING TIPS

The tips below will guide you in creating AdWords ads that produce higher click throughs while at the same time reduce the price that you are paying for your ad clicks.

1. Make Sure to Target The Right Audience
Make sure that you target the right audience by choosing the correct language and country/s that you want to appear to.
eg. You may choose to exclude all countries where English is not spoken, written or understood by the majority percentage of the population.

2. Refine Your Keywords Using the Exact Matching Option
The use of square brackets “[...]” around your keyword/s & phrases.
Example:
[google]
[google adwords]

The AdWords ads will then only show up when the search is for the exact same keyword/s or phrase that you have included within the square brackets.

The AdWords ads will not show up for searches that include other searched on keywords. In the example, this would be for searches like “google ads,” or “google mail.”

3. Split Test Multiple Ads At The Same Time
Always, always, always split test 2 or more AdWords ads at the same time, no acceptations!! Commonly known in the printing industry as an A / B split test.

The idea being to find out which one produces the higher click through rate.
You then replace the weakest performing ads with a new ad.

Then continue along with this process in your endless quest to get the highest click through rate as possible. Beat the control.

4. Track The ROI (Return-On-Investment) of Each Ad
Google AdWords track the click through rate on each ad & can also track the ads conversion ratio as well. You can insert the special AdWords tracking link code in each ad to track its conversion rate. An example is, you could setup each AdWords ad with an Google AdWords tracking code link to make insure each of your ads are producing your target return-on-investment.
5. Include Highly Targeted Keywords In Your Ads
Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad.

When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user’s attention. For this reason, ads with searched keywords usually perform better than ones without.

6. Sell The Benefits before the Features (but still test just in case)
What has worked very well for me over the years is to make sure that you out one or more major benefits in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc.

7. Use Attention Getting Words In Your Ads
Start your headline with an attention getting word. For example, “New:, Sale:, Free:, etc.”Make sure your ads stay within the Google AdWords editorial guidelines.

8. Use Words That Create Emotion & Excitement
Use powerful words, call-to-action phrases or emotion provoking phrases and keywords that create enthusiasm and a response

Below are some examples of power words:
learn, free shipping, cheap, at last, tricks, special offer, time limited offer, free, you discover, tips, enhance, fact, sale, etc.

Here are some examples of call-to-action phrases:
* Buy Today – Save 50%
* Download Free Trial Now
* Sale Ends Tomorrow

Make sure the phrase is specific to your business, otherwise Google may reject the phrase.

9. Promote Your Unique Selling Proposition
What makes your product or service better, or different, from the competition? Spell them out in your ad.
For example, one of Amazon.com’s first taglines was “Earth’s Biggest Bookstore.” That’s a powerful USP!

10. Link To Landing Pages that are Relevant to your site
If an ad is for a specific product or service, create a landing page for the ad. Include relevant and useful information to convert the customer. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.

11. Remove the Common Words
Remove common words, such as “a, an, in, on, it, of”, etc. Remove every word that does not absolutely need to be in the ad. Make every word count.

12. Eradicate the “FREE” hunters
Deter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost.

This may reduce your click through ratio, but that’s OK. After all, you’re not trying to target everybody, only potential customers. In most cases, freebie hunters will never become paying customers.